of B2B marketers say video positively impacts their ROI.
of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video.
more shares generated by social video than text and image content combined.
of video marketers consider video an important part of their marketing strategy.
of consumers want to see more video content from brands.
of businesses say LinkedIn has been successful platform for video marketing.
of marketers say video has helped users gain a better understanding of their products and services.
of people watch more video than they did a year ago.
of executives say they would rather watch a video than read text.
of customers would rather learn about a product or service by way of video.
We create modern, engaging and story-driven visual content that builds a better customer connection, drives better engagement, and achieves better business results.
We are obsessed about quality & value that goes into our work and we pride ourselves on having low tolerance for waste & mediocracy.
Let’s transition from describing to executing where our work & approach will speak for itself.
Our expertise & judgement of what good looks like has been shaped from over 20+ years of experience at Fortune 500 companies.
We have been on the receiving end and have experienced the good, the bad, the underwhelming being pitched & delivered to us while in corporate roles by various agencies, big and small.
We have led digital initiatives across markets, countries, continents and everything we know will become yours and will get applied to your work.
We are experienced working with mature brands & professional marketing teams. If you are a well established brand, this means a faster alignment and integration into your team, and if you are just starting out, this equips you with the expertise & execution of a big agency without a big agency price tag.
We have a deep understanding of healthcare, financial services, and information technology industries that cuts ramp up time needed to understand your business, your value proposition, your industry, your audience, & products/services you represent.
48% of consumers want videos related to products/services they are interested in according to CMO Council. Written content & images alone no longer get noticed by customers as these fading formats can no longer compete with a visual power of an engaging video.
72% of customers would rather learn about a product or service by way of video. Whether you are launching something new or raising brand awareness to drive sales, this is the most engaging way to demonstrate your value proposition and tell your story.
80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset. Social video generates 12 times the shares than text and images combined.
Getting noticed in cluttered content feeds is harder than ever. If you don't need the complexity of a video but still want to stand out better than a still picture, this option will deliver the scroll-stopping power you need.
Over 75% of online consumers trust content that is delivered to them visually and, according to Insivia, viewers retain 95% of the message when they watch it in a video, compared to 10% when reading it in text. Customer advocacy shines via video storytelling.
33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes per Ad Age. Short, episodic videos have become an effective strategy allowing to break up a longer narrative & extend customer engagement.
Disengaged employees cost U.S. corporations $350 billion annually. Whether it is a topic of diversity or mental health, corporations need effective content that delivers more impact but takes less time to consume.
Unique perspectives are what separates a great storytelling from an average one. Drone aerial footage can bring such perspectives via cinematic aerial clips, breathtaking birds eye views, or impressive day and night hyperlapses.
An engagement starts with with a thoughtful and strategic plan. We start with understanding of your goals, content strategy, brand, style, audience, timelines, and overall preferences. This becomes a foundation that governs both creative and project management process.
Based on our learnings we will propose a few creative ideas and formats that best fit your marketing goals and overall content strategy. Taking your feedback, we will fine-tune a proposed script, storyboard, style, budget and timeline, so we can solidify and reconfirm a deliverable that aligns with your expectations.
This is where a concept turns into a well-crafted storytelling piece. We will capture an intended footage & photos, incorporate best fitting voice & sound, & will transform your idea into an engaging marketing tool that will generate desired business results.

Now it is the time not only to showcase your story to your audience but also test its effectiveness. Whether you plan to deliver your story via your website, social media channels, or a virtual trade-show floor, we will provide the final deliverable in any format and style you desire.
We have led numerous strategic product/service, branding, naming, content generation, email marketing, web presence, thought leadership, & e-commerce initiatives across markets, countries, and continents.
You will benefit from a multi-dimensional expertise & proven execution-based learnings in product management, marketing, technology, competitive intelligence, analytics, communications, and delivery management.
Understanding your business and your customers’ needs unlocks our quest on how your initiative can be done & executed better. We will not only apply these insights to our work but will make compelling & proven recommendations on how to maximize your investment by extending its original purpose & value into different engagement models, without adding a need for an additional investment.
Digital Mindset is not defined by a mere awareness and use of digital technology & tools. It is a grasp of interconnectedness of value proposition, market/consumer trends, & digital tools that allow a creative mind to foresee the possibilities of telling the most compelling & engaging story to your audience. Because of this, each recommendation we make becomes strategic and not an operational move.
We bring well rounded industry experience in crafting business & marketing strategies, overseeing complex international initiatives, & delivering results across financial services, healthcare, technology, & e-commerce industries. While compelling storytelling is our focus, your project will benefit from the expertise we bring into each engagement.
While it is easy to get excited about the creative side of a digital initiative, we never lose sight of the initiative goals, expected results, and accountability that governs our creative process form start to finish. Let's not only create a compelling content for your brand / product / service but also ensure it drives planned results and metrics.
We are lean, nimble and transparent. We adapt quickly, we are always there, we are on top of things. We are not sales-y & focus on the work. We move at the speed of the marketplace. Lack of bureaucracy within projects and lack of large agency overheads is what allows us to control waste & pass along those cost benefits to our clients.
Sales cycles rarely slow down because buyers are not interested. They slow down because buyers leave conversations unsure how to explain what …
Read More7 Things Marketers Must Understand About Sales Value
People want stories that hook them emotionally, not sales pitches that scream “buy now!” This shift means marketers need to raise the engagement bar and create content that feels less like an interruption and more like an experience.
One of the biggest headaches for sales teams is the sheer difficulty of navigating and finding valuable sales content. Most teams have access to some form of sales collateral, but poor organization across multiple platforms makes it nearly impossible to find what you need when you need it. Sales teams often spend more time searching for content than using it.
+ 1 312 725 4020
301 Grand Avenue, Suite 156
Chicago, IL 60654
USA
better@melliorra.com
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