Static marketing collateral is often boring and unengaging. Every marketing team has produced enough brochures, factsheets, spec sheets, POVs, and whitepapers to know that customers often tune out when they see these types of content.

But there is a way to breathe a new life into this type of content by converting it into engaging video content. In this blog post, we will discuss 10 ways that your marketing team can repurpose existing static marketing collateral into engaging video content. By following these tips, you will be able to create videos that are both informative and entertaining!

Here are ten ways the marketing team can repurpose static marketing collateral into engaging video content:

1. Highlight customer testimonials and turn them into short social media videos

Your customers are your best advocates and their testimonials are valuable content that can be repurposed into videos. Customers telling their stories in their own words is a powerful way to connect with other potential customers who may be considering your product or service.

These types of videos can be used on social media platforms as well as on your website and in email marketing campaigns. You can also create longer testimonial videos as part of your product launch strategy.

To get started, simply collect customer testimonials from your happiest customers and then edit them down into short, social media-friendly videos. You can also add graphics or music to these videos to make them more engaging.

If you don’t have any existing customer testimonials, you can always create video case studies that tell the story of how your product or service has helped a customer achieve their goals.

Either way, featuring your customers in your videos is a great way to add an element of social proof and build trust with potential customers.

2. Turn long-form blog posts into short, informative videos

If you have a blog on your website, chances are you have a lot of great content that could be repurposed into video form. Long-form blog posts are the perfect candidate for this type of conversion because they usually contain a lot of valuable information that can be condensed into a shorter video format.

To get started, simply choose one of your longer blog posts and create a short, informative video that covers the main points of the article. You can use graphics, music, and even animation to make these videos more engaging.

And don’t forget to include a call-to-action at the end of your video so that viewers know what to do next!

By repurposing your blog content into videos, you can reach a wider audience and increase the chances that your content will be seen and shared.

3. Create a video series featuring your company’s thought leaders

If you have a team of experts who are passionate about your product or service, why not showcase their knowledge in a video series? These types of videos can be used to position your company as a thought leader in your industry and to build trust with potential customers.

To get started, simply choose one of your company’s thought leaders and create a short video series featuring them. In each video, they can discuss a different topic related to your product or service.

You can also use these videos as part of your content marketing strategy by including them in blog posts or social media posts. By featuring your company’s thought leaders in videos, you can build trust and credibility with potential customers.

4. Product demonstrations are always popular and can be easily created from existing content

Product demonstrations are a great way to show potential customers how your product or service works. They can also be used to highlight the features and benefits of your product or service.

To get started, simply choose one of your products and create a short video that demonstrates how it works & how it solves a specific challenge your customer base might have. Showing the product in action will help viewers understand how it can be used in their own lives.

Don’t forget to include a call-to-action at the end of your video so that viewers know what to do next! By creating product demonstration videos, you can increase sales and conversions.

Product demonstration videos are always popular and can be easily created from existing content.

5. Use customer stories and case studies to create engaging video content

Customer stories and case studies are a great way to show potential customers how your product or service has helped others achieve their goals. They can also be used to build trust and credibility with potential customers.

Typically case studies include a number of quantifiable results that show how your product or service has helped a customer achieve their goals.

When paired with customer video testimonials, they make for very powerful video content that can play a very persuasive role in the decision-making process of a potential customer.

6. Ask customers for their feedback on what they like about your product

Customer feedback is a valuable commodity for any business. Not only does it help you improve your products and services, but it can also be used to create engaging video content.

For example, you can ask customers what new things they discovered while using your product, or how a specific feature proved to bring more value than they initially thought.

You can also ask customers for their thoughts on upcoming products or features. This type of video content can be very valuable in helping you understand what your customers want and need from your product.

You can post such video content to social media channels and ask customers to vote on the most desired features. This will help product owners with product roadmaps and give you some great insight into customer needs & preferences.

7. Get creative with graphics and create an “explainer” video

If your product has complex features that are easier to show than describe, an explainer video can be a great way to do it.

Explainer videos are typically short (under two minutes) and use product footage to explain complex concepts in an easy-to-understand way.

They can be used to educate viewers on how to use a new feature, or simply to demonstrate the innovative nature of your product.

No matter what you use them for, explainer videos are a great way to get creative with graphics and create engaging video content.

8. Use data and statistics from your research to create interesting video content

The use of data and statistics can help create interesting and informative videos that help promote your brand. However, it is important to use this information in a way that is not overly sales-oriented. Instead, focus on creating content that educates or entertains your audience. Doing so will help ensure that your video content is not only effective but also engaging.

For example, you could share interesting statistics about your industry or company in a fun and engaging way or use data to tell a story about how your product delivers better results than the competition. Whatever approach you take, be sure to keep your audience in mind and make sure that your video content is interesting and informative.

9. Curate a selection of industry-related news stories and create a monthly video roundup

Each month, curate a selection of news stories that are relevant to your industry. This can be done by hand-picking stories that you think will be of interest to your audience or by using a tool like Google Alerts to automate the process. Once you have a selection of stories, create a short video roundup that highlights the most important points of each story.

This type of content can be a great way to keep your audience up-to-date on what is happening in your industry without being too sales-y. It also shows that you are knowledgeable about the latest industry news and trends, which can help build trust with your audience.

10. Use video to create a more personal connection with your audience

While the video content format is often thought of as a tool for promoting and selling products, it can also be used to create a more personal connection with your audience. This can be done by sharing behind-the-scenes footage of your company or by featuring employees in your videos.

Doing so will help humanize your brand and give your audience a better sense of who you are and what you stand for. It can also be a great way to build rapport and trust with your audience, which can ultimately lead to more sales.

So there you have it, ten ideas for repurposing your existing static content into engaging video content. By following these tips, you can easily repurpose your static marketing collateral into engaging video content that will capture your audience’s attention. These videos can be used on social media, your website, or even at events, and they are a great way to breathe new life into old content.

We hope you found these tips helpful! If you have any questions or would like more information, please feel free to contact us. We’d be happy to chat with you about your video needs. Thanks for reading!