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			<pubDate><![CDATA[Fri, 14 Jul 2023 00:20:03 +0000]]></pubDate>
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			<title>Will conference attendees flock to your booth or pavilion this time? Your competition might have an edge.</title>
			<pubDate><![CDATA[Wed, 05 Apr 2023 13:53:14 +0000]]></pubDate>
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			<title>B2B Sales Growth Dilemma: Customers Prefer Digital-First / Seller-Free Engagement. Can Marketing Help Sales Overcome This Challenge?</title>
			<pubDate><![CDATA[Wed, 22 Mar 2023 15:55:37 +0000]]></pubDate>
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			<title>Melliorra | Better Visual Storytelling | Content Strategy | Video Content Creation</title>
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			<title>5 Reasons You Need Micro-Video Content in Your Digital Marketing Strategy</title>
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			<title>Creating High Performing Sales Content: How To Help Your Customers To Choose Your Product?</title>
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			<title>Get The Highest ROI Out Of Customer Conferences: 10 Post-conference Strategies You Should Know</title>
			<pubDate><![CDATA[Wed, 22 Jun 2022 15:45:25 +0000]]></pubDate>
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			<guid><![CDATA[https://www.melliorra.com/9-reasons-why-video-content-is-so-effective-at-driving-conversions/]]></guid>
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			<title>9 Reasons Why Video Content is So Effective at Driving Conversions</title>
			<pubDate><![CDATA[Wed, 06 Apr 2022 13:43:50 +0000]]></pubDate>
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			<title>How to get the most value out of your video content?</title>
			<pubDate><![CDATA[Fri, 11 Mar 2022 19:46:17 +0000]]></pubDate>
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			<guid><![CDATA[https://www.melliorra.com/9-ways-engaging-video-content-drives-sales-funnel-growth-more-effectively/]]></guid>
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			<title>9 Ways Engaging Video Content Drives Sales Funnel Growth More Effectively</title>
			<pubDate><![CDATA[Wed, 02 Mar 2022 15:23:10 +0000]]></pubDate>
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			<guid><![CDATA[https://www.melliorra.com/9-steps-to-better-video-content-strategy-for-medical-devices-solutions/]]></guid>
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			<title>9 Steps to Better Video Content Strategy for Medical Devices &#038; Solutions</title>
			<pubDate><![CDATA[Mon, 21 Feb 2022 14:13:38 +0000]]></pubDate>
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			<guid><![CDATA[https://www.melliorra.com/33-of-all-new-buyers-prefer-a-seller-free-sales-experience-what-does-this-mean-for-your-sales-marketing-functions/]]></guid>
			<link><![CDATA[https://www.melliorra.com/33-of-all-new-buyers-prefer-a-seller-free-sales-experience-what-does-this-mean-for-your-sales-marketing-functions/]]></link>
			<title>33% of all new buyers prefer a seller-free sales experience. What does this mean for your sales &#038; marketing functions?</title>
			<pubDate><![CDATA[Tue, 01 Feb 2022 17:13:07 +0000]]></pubDate>
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			<title>How to make your next product launch more engaging, memorable, &#038; effective? Six reasons to rethink your content strategy approach</title>
			<pubDate><![CDATA[Mon, 10 Jan 2022 17:07:26 +0000]]></pubDate>
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			<guid><![CDATA[https://www.melliorra.com/why-medical-devices-manufacturers-are-shifting-their-marketing-efforts-to-video-marketing/]]></guid>
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			<title>Why medical devices manufacturers are shifting their marketing efforts to video marketing?</title>
			<pubDate><![CDATA[Fri, 03 Dec 2021 15:32:35 +0000]]></pubDate>
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			<guid><![CDATA[https://www.melliorra.com/why-everyone-is-shifting-their-focus-to-video-marketing/]]></guid>
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			<title>Why everyone is shifting their focus to video marketing?</title>
			<pubDate><![CDATA[Mon, 01 Nov 2021 17:19:55 +0000]]></pubDate>
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			<guid><![CDATA[https://www.melliorra.com/why-traditional-sales-collateral-in-healthcare-is-often-too-expensive-ineffective-not-linked-to-sales-funnel-and-how-a-shift-to-video-format-could-change-it-all/]]></guid>
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			<title>Why traditional sales collateral in healthcare is often too expensive, ineffective, not linked to sales funnel, and how a shift to video format could change it all?</title>
			<pubDate><![CDATA[Tue, 19 Oct 2021 14:23:59 +0000]]></pubDate>
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			<guid><![CDATA[https://www.melliorra.com/can-marketers-attain-a-higher-customer-engagement-search-engine-visibility-by-simply-switching-to-this-content-type/]]></guid>
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			<title>Can marketers attain a higher customer engagement &#038; search engine visibility by simply switching to this content type?</title>
			<pubDate><![CDATA[Tue, 19 Oct 2021 14:23:25 +0000]]></pubDate>
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			<guid><![CDATA[https://www.melliorra.com/how-to-compete-win-with-virtual-selling/]]></guid>
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			<title>How to compete &#038; win with virtual selling?</title>
			<pubDate><![CDATA[Wed, 14 Apr 2021 16:56:29 +0000]]></pubDate>
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			<guid><![CDATA[https://www.melliorra.com/does-video-quality-matter-in-visual-storytelling/]]></guid>
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			<title>Does Video Quality Matter in Visual Storytelling?</title>
			<pubDate><![CDATA[Wed, 14 Apr 2021 16:54:30 +0000]]></pubDate>
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			<title>Marketing, Sales, and Revenue Ownership</title>
			<pubDate><![CDATA[Wed, 14 Apr 2021 16:53:34 +0000]]></pubDate>
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			<guid><![CDATA[https://www.melliorra.com/how-marketing-could-help-sales-with-virtual-remote-selling/]]></guid>
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			<title>How marketing could help sales with virtual/remote selling?</title>
			<pubDate><![CDATA[Wed, 14 Apr 2021 16:52:07 +0000]]></pubDate>
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			<guid><![CDATA[https://www.melliorra.com/weak-demand-generation-slow-revenue-growth-your-marketing-collateral-is-making-you-invisible/]]></guid>
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			<title>Weak demand generation &#038; slow revenue growth? Your marketing collateral is making you invisible.</title>
			<pubDate><![CDATA[Wed, 14 Apr 2021 16:51:40 +0000]]></pubDate>
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			<link><![CDATA[https://www.melliorra.com/walk-a-mile-in-your-customers-shoes-to-understand-the-reasons-behind-low-engagement-why-your-demand-generation-needs-a-boost/]]></link>
			<title>Walk a mile in your customer&#8217;s shoes to understand the reasons behind low engagement &#038; why your demand generation needs a boost</title>
			<pubDate><![CDATA[Wed, 14 Apr 2021 16:50:48 +0000]]></pubDate>
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