customer-experience | Melliorra

February 1, 2022

33% of all new buyers prefer a seller-free sales experience. What does this mean for your sales & marketing functions?

According to recent Gartner research, 33% of all buyers desire a seller-free sales experience. More than that, 57% of buyers form a purchasing decision before contacting a sales team. The balance of power has shifted, and your digital content has become not only a primary sales tool but a significant factor in buyer’s decision on whether they engage at all with your company and your sales team.

January 10, 2022

How to make your next product launch more engaging, memorable, & effective? Six reasons to rethink your content strategy approach

Winning the market & customer awareness game now requires a messaging approach that creates attention, promotes engagement, & articulates a compelling value proposition message while delivering it in a visually appealing & entertaining way.

December 3, 2021

Why medical devices manufacturers are shifting their marketing efforts to video marketing?

When you create a video about your medical device, you create a sensory virtual experience that not only engages your audience but creates a powerful value proposition delivery as it allows your audience to experience the solution without physically being next to it.

April 12, 2021

Why traditional sales collateral in healthcare is often too expensive, ineffective, not linked to sales funnel, and how a shift to video format could change it all?

When content is not aligned to a content strategy and is not interconnected between customer journey points, it makes it difficult for sales teams to continue to compel their leads to move into next touchpoint with your product or solution once that initial opportunity is wasted.

March 6, 2021

Walk a mile in your customer’s shoes to understand the reasons behind low engagement & why your demand generation needs a boost

Imagine inviting a customer to learn about your unique value proposition by watching short video as opposed to taking hours of time to uncover the same information from your web & collateral content.

February 24, 2021

Weak demand generation & slow revenue growth? Your marketing collateral is making you invisible.

A consumer inside each of us prefers visual communication that is engaging, entertaining, and can be consumed quickly without taxing our energy and time.

Tag: customer-experience